Alcohol Brand Data

On this page, we will share the results of our national survey of youth alcohol brand consumption. We will also share our database of brand-specific alcohol prices and alcohol content.
Database of Alcohol Brand Sponsorships in the U.S., 2010-2013

This database describes the results of a comprehensive search of alcohol brand sponsored organizations and events in the United States from 2010 through 2013. Each of the 945 sponsorships identified in this search is summarized and information is provided about the time, location and type of sponsorship (e.g. sports-related, music performance, etc.). To learn more about the methodology used to collect this data and to read more about alcohol brand sponsorships in the United States, please see the full report and the publication in Addiction: Belt O, Stamatakos K, Ayers AJ, Fryer VA, Jernigan DH, Siegel M. Vested interests in addiction research and policy. Alcohol brand sponsorship of events, organizations and causes in the United States, 2010-2013. Addiction. 2014;109(12):1977-1985. doi:10.1111/add.12727.

Database of Minimum Financial Outlays for Purchasing Alcohol Brands

For each of the 898 alcohol brands identified, this database lists the amount of money that must be spent to purchase a particular brand in its smallest available container (the minimum financial outlay). The table is ranked from lowest to highest minimum financial outlay, and also includes the average price per ounce of ethanol, the size of the smallest container available for each brand, the number of standard drinks that each minimum financial outlay will purchase, and the amount of standard drinks that can be purchased for $5.00. To learn more about the methodology used to collect this data, please see the full article: Albers AB, DeJong W, Naimi TS, et al. Minimum financial outlays for purchasing alcohol brands in the U.S. American Journal of Preventive Medicine. 2013;44(1):67-70. doi: 10.1016/j.amepre.2012.08.026.

Database of Company-Sponsored Alcohol Brand-Related Sites on Facebook™

This database lists the alcohol brand-related sites found on the popular social networking website Facebook™. It provides information about the brand and type of alcohol featured on each web page (i.e. beer, vodka, etc.), the web page title, and a link to the brand-related site. To learn more about the methodology used to collect this data and to read more about the study findings, please see the full article Nhean S, Nyborn J, Hinchey D, et al. The Frequency of Company-Sponsored Alcohol Brand-Related Sites on Facebook™ –2012. Substance Use & Misuse. 2014:140205101131001.

Database of Brand-Specific Alcohol Consumption Among Underage Drinkers: Overall Prevalence, Heavy Episodic Drinking, and Market Share

This database describes the consumption prevalence of 898 different brands of alcohol by underage drinkers, ranked from most to least prevalent among survey respondents. It also includes the percentage of underage drinkers who reported heavy episodic drinking (or “bingeing”) with each brand. The far-right column lists each brand’s market share by volume of consumption. To learn more about the methodology used to collect this data as well as study findings on underage drinkers’ brand preferences, please see the full article: Siegel M, DeJong W, Naimi TS, et al. Brand-specific consumption of alcohol among underage youth in the United States. Alcoholism: Clinical and Experimental Research. 2013;37(7):1195–1203. doi:10.1111/acer.12084.

Database of Brand-Specific Alcohol Prices and Alcohol Content

This database includes the average price of 898 different brands of alcohol across control states and online liquor stores throughout the United States. It also includes the average ethanol content (percent alcohol by volume) for each brand across these stores. To learn more about the methodology used to collect this data, click here.



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